Nam Suong Motor is a company with nearly 30 years of experience in the business of motorcycle franchising agency, working with leading brands like Honda, Yamaha, Vespa-Piaggio… At the present, Nam Suong Motor has 7 branches in the Mekong Delta’s Ca Mau city and Bac Lieu.
With its advantage of products and services from leading brands, the company has built a professional business model. However, competition from other local franchising agencies has been growing with time. Nam Suong Motor wanted to improve its business status by positioning its service quality at the forefront of the customer segment and building a professional brand image, in order to increase the perceived value and reputation of the brand and attract new customers.
We created for Nam Suong Motor a brand identity that can solve this problem - a brand identity that is refreshing, reflects the characteristic and core value of the brand, while at the same time promotes professionalism and efficiency in its service. We also designed the advertising applications and visual orientation guideline for the brand, helping it stand out in both social platforms and in stores.