1. Make a Positive Influence
A good brand communication plan will help your customers understand the brand better and feel more related to its story. For instance, a good creative team will be able to produce an effective social campaign and make a significant impact on your target customers.
2. Dominate the market
Good design and high quality of products are not enough to bring a brand to the top of its market. Bosch and Siemens became the dominant names of their industries because they constantly communicate their superior engineering to the public. Similarly, Rolex is the authority on watch making and is superior to competitors also thanks to good brand communications.
3. Be different
A good connection with customers will help your brand become different from other businesses in the market, which is considerably advantageous when it comes to brand comparisons and attracting loyal customers. These beneficial differences can be made via the brand’s market offerings and brand communication. Some examples can be Daikin’s air conditioner and Apple’s vs Samsung’s smartphones.
4. Gain loyal customers
A positive experience with a brand needs to be followed up by repeated brand communications through advertisement and other promotions in order to gain a brand advocate. However, this one single loyal customer will bring several other customers to the brand via his own recommendation. Again, consistent brand communications are required to repeat this viral process.
5. Build your own market
A steady brand communication strategy, no matter how slow, will help your business gradually build a positive market for itself. Two corporations that use brand communications very successfully in this way are HUL and P&G, who are both handling many different brands and products at once.
⁃ Reference source Marketing91
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